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April 2010: Internet Findings

My online reading was very social media intense last month, so are the blogs and articles that I’ve been referring to. The social media bug definitely bit me in April! Here is my list of favourite websites and articles that somehow made me a better communicator:

PROBLOGGER.NET

The month started with Darren Rowse’s April’s fool joke about Google acquiring Problogger. It would have been smart move if a good chunk of readers haven’t believed that it was only a joke. Darren himself said here that even two of his family members and a reporter had fallen for it.

On April first, I was 5 days into Darren’s 31 Days to Build a Better Blog Challenge and I must confess that I panicked a little before I realized that his “news release” was just a joke. Problogger.com is a real find for those who want to take blogging to the next level!

Thanks, Kiratiana Freelon for sharing this resource with me!

SOCIAL MEDIA SUCCESS SUMMIT 2010

Following my friend Rebecca Johnson‘s advice, I subscribed the Social Media Success Summit 2010 which starts on Monday, May 4th. It is an online conference facilitated by big social media names such as Guy Kawasaky and Chris Brogan.

I have been learning a lot about social media practices with the pre-summit materials and forums. Can’t wait to participate in the live discussions.

SOCIAL MEDIA MARKETING INDUSTRY REPORT

This 33-page report is the result of the analysis of over 1,300 open-ended responses given by current social media marketers to Social Media Examiner staff. Even though it didn’t discover any unexpected behaviour, this report is a great formal profile of social media marketers, their employment expectations, and dedication.

Mashable: 4 Tips for Tapping Into Twitter Conversations

Sparkpr’s Managing Director Leyl Master Black shared a very insightful article on Mashable last month. Even though Black uses big brands to convey her ideas, her 4 tips can be easily adapted to any business.

ADVERTISING AGE: What Social Media Will Look Like in 2012

I was born in a time that people would publish predictions for the next 10 years and we would have time to watch them evolve and absorb the changes. Well, Freddy Laker’s predictions for 2012 won’t take long to become a reality since Facebook’s recent privacy changes and advertising integration happened only 20 days after Laker published his article. I am still not sure how Facebook will convice users to change their privacy expectations, but I can wait for social media to become common sense.  Definitely, a good read!

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About Veronica Heringer

Veronica Heringer is a multimedia professional experienced in developing marketing and public relations strategies for TV, radio, print and online platforms. Originally from Rio de Janeiro, Brazil, she has been living in Canada since 2006. Veronica is a declared Social Media junkie and the master mind behind MadameHeringer.com.