Back on Track
Happy 2013 and Other Tales…

I’ll be the first to admit it. It’s has been forever since I registered something inteligent in these virtual pages. I’m not proud of it! I could spend uncountable characters finding a reasonable explanation for my massive #366BlogProject failure. I could waste your time telling you everything, but I won’t.

The truth is writers forget to write when life happens (at least that’s the lie I’ve been telling myself since April). A new dream job, graduation, new challenges are some of the reasons why I didn’t show up here. That and all the catch up that I had to do with How I Met Your MotherThe Walking Dead and Downton Abbey, but that you can follow on Tumblr.

So no, I haven’t completely disappeared from the interwebs. The twitter feed still somewhat active while my Instagram account slowly dies. Vine is my latest addiction but it’s inundated by GIFs of my English Bulldog Ipanema. Luckily, my weekly obligation of writing for Ricardo Noblat’s prestigious blog in the online version of Brazilian newspaper O Globo has kept me sane and somewhat up to date with what happens around here.

Moving forward, I want to write more about TV and technology. I’ve been reading some great stuff at work that deserves more thought and your input. Since a big chunk of MadameHeringer.com readers come from Brazil, I’ll start to re-post the articles from O Globo on Wednesdays here. Just in case you didn’t have a chance to read it last Sunday…

See you soon…

About Veronica Heringer

An award-winning digital strategist experienced in creating integrated campaigns for local and international brands and non-profit organizations, Veronica Heringer currently serves as Transmedia Strategist for Smokebomb Entertainment. She holds a Bachelor of Arts from Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio), and recently completed a Masters of Arts in Media Production at Ryerson University. Her Ryerson project, My Name is Jessica Klein, explores the connection between content, new technologies and audiences through the use of social media and won the 2012 Innovative Storyteller $20,000 Mentorship Initiative Award from marblemedia, a Toronto-based transmedia producer, and Corus Entertainment.