Archive | Canada

Day #31: Terry O’Reilly at RTA School of Media

Canadian advertising legend Terry O’Reilly came to RTA tonight to talk about his passion and work in the industry. As a big fan of his radio show, Age of Persuasion, I confess that the event has been on my calendar since the beginning of the month and I was counting the minutes to see Terry talking [...]

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Posted in #366blogproject, Canada, Career, Toronto0 Comments

Day #30: Writers Should Be The Contemporary Tricksters

Earlier this semester, I came across a very interesting article entitled Learning from the Trickster: Classroom as Contested Terrain by UNBC Professor Fyre Jean Graveline. The idea of the Trickster has been haunting me for weeks now. For those who are not familiar with the figure of the Trickster, in aboriginal culture he is the spirit that [...]

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Posted in #366blogproject, Arts & Culture, Canada, What's New1 Comment

Day #25: 3 Reasons to Go Back to University

I had more than three reasons to go back to university. However, half way through the masters program, I realized that there are three defined reasons why I would go back to school if I were you. Reasons that deal with being inspired and entrepreneurial. The job market if great to actually do things, but academia [...]

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Posted in #366blogproject, Canada, Toronto, What's New0 Comments

Day #24: Toronto + Ottawa + Las Vegas + Waterloo (Conferences and Speaking Engagements)

I don’t want to make this a shameless self-promotion type of blog post, but I just realized that I will be very busy in the next few months. I started saying yes to things and suddenly I am fully booked until May. If I was ever worried about the move to Toronto negatively affecting my [...]

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Posted in #366blogproject, Canada, Speaking Engagements, Toronto, What's New0 Comments

Day #22: “Bring Back Being Erica Movement” and Cross-Platform Promotion on Canadian Television

We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travelling through the Canadian TV series. We knew it, but we decided to ignore the fact. Now we are campaigning online for the return of a TV series that started courting its fans through social media.

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Posted in #366blogproject, Canada, Film & TV, Social Media Marketing, Toronto2 Comments

Day #21: A Winter Day @ The Park

I often hear from my fellow Brazilian friends that I won’t survive the winter in Toronto. No matter if they’re living in Rio or Vancouver, my peeps believe that I will pack up and leave town as soon as the “real” Toronto winter arrives. Uhu… Let’s see… We have a great park close to home [...]

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Posted in #366blogproject, Canada, Toronto, What's New0 Comments

Inspired Magz

About the Author

Veronica Heringer is a multimedia professional experienced in developing marketing strategies for TV, radio, print and online platforms. Originally from Rio de Janeiro, Brazil, she has been living in Canada since 2006. Veronica is a declared Social Media junkie and the master mind behind MadameHeringer.com. She is currently pursuing a Masters degree in Media Production at Ryerson University and developing research in digital marketing and audience engagement.
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2011 Canadian Weblog Awards
2010 Canadian Weblog Awards
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2010 Canadian Weblog Awards
living in Canada