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	<title>Madame Heringer &#187; Canada</title>
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	<link>http://madameheringer.com</link>
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		<title>Day #41: Think Twice Before Giving Immigration Advice</title>
		<link>http://madameheringer.com/day-41-think-twice-before-giving-immigration-advice/</link>
		<comments>http://madameheringer.com/day-41-think-twice-before-giving-immigration-advice/#comments</comments>
		<pubDate>Sat, 11 Feb 2012 04:15:15 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[PERSONAL]]></category>
		<category><![CDATA[Imigração]]></category>
		<category><![CDATA[Imigrante]]></category>
		<category><![CDATA[Immigration]]></category>

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		<description><![CDATA[Leia em português I know that I will sound like the worst person in the world by admitting it, but I HATE giving immigration advice. Yes, I know that writing a whole blog post about it will also make me]]></description>
			<content:encoded><![CDATA[<p><!--:en--><a href="http://madameheringer.com/wp-content/uploads/2012/02/feb1012.jpg"><img class="alignnone  wp-image-4431" title="feb1012" src="http://madameheringer.com/wp-content/uploads/2012/02/feb1012.jpg" alt="" width="524" height="524" /></a></p>
<p style="text-align: right;"><a href="http://madameheringer.com/pt/2012/02/10/day-41-think-twice-before-giving-immigration-advice/">Leia em português</a></p>
<p>I know <span style="color: #000000;">that</span> I will sound like the worst person in the world by admitting it, but I HATE giving immigration advice. Yes, I know that writing a whole blog post about it will also make me sound <span style="color: #000000;">very snobby</span>. However, the reality is that I am not qualified to give immigration advice to anyone, so why would people expect me to hold their hand throughout the process? Yes, I do wonder that!<!--:--><!--:pt--><a href="http://madameheringer.com/wp-content/uploads/2012/02/feb1012.jpg"><img title="feb1012" src="http://madameheringer.com/wp-content/uploads/2012/02/feb1012.jpg" alt="" width="524" height="524" /></a></p>
<p>Eu sei que esta confissão vai soar mal, mas EU ODEIO dar conselho sobre imigração no Canadá! Sim, eu sei que escrever um post inteiro sobre o assunto me faz parecer antipática, mas a realidade é que eu não sou qualificada profissionalmente para aconselhar ninguém. E é por isso que eu vivo me perguntando o por quê de tantos emails me pedindo ajuda legal.<!--:--><span id="more-4430"></span><!--:en--></p>
<p>Ok, I get it. I have a blog that has a <span style="color: #000000;">considerable</span> amount of blog posts dedicated to my immigration process and I spent a fair amount of time narrating my adventures in Canada as an exchange student and immigration candidate in the past. I am also aware that I&#8217;ve been sharing a lot about my life as a masters student too. However, writing about my life in Canada doesn&#8217;t qualify me as a immigration practitioner, and as crazy as it may sound, all that I am really able to share is already here. <span style="color: #000000;"> I can, however, point you in the right direction to learn more.</span></p>
<p>If you are looking for information about the immigration process, the <a href="http://www.cic.gc.ca/" target="_blank">CIC</a> website is the first place that you should look. If, after carefully reading what the government of Canada has to say about its own immigration process you still have questions about your future in Canada, the <a href="https://www.iccrc-crcic.ca/public/membershiplistFull.cfm" target="_blank">Immigration Consultants of Canada Regulatory Council</a> should be <span style="color: #000000;">your</span> next stop.</p>
<p>Before you jump <span style="color: #000000;">to</span> conclusions, I am not writing <span style="color: #000000;">this</span> blog post to turn people away. I really enjoy helping with what I know, but the reality is that I can only speak to my own history in Canada and it feels irresponsible to give advice to someone who may be going through a different immigration path with different needs.</p>
<p>Hope this blog post helps with your search. Good Luck!<!--:--><!--:pt--></p>
<p>Eu entendo que o blog possui vários posts sobre o meu processo de imigração e a minha vida de estudante internacional em terras canadenses. Também entendo que ultimamente tenho narrado a minha vida no mestrado. No entanto, escrever sobre o meu processo de imigração não me qualifica como <em>immigration practitioner</em>, e al;em disso, tudo que tenho para dividir com os meus leitores já está no blog.</p>
<p>Se você que imigrar para o Canadá, o site do <a href="http://www.cic.gc.ca/" target="_blank">CIC</a> é o melhor lugar para começar a sua pesquisa. Se você ainda tiver dúvidas depois de ler o que o governo do Canadá tem a dizer sobre o seu processo de imigração, o próximo passo é o site do <a href="https://www.iccrc-crcic.ca/public/membershiplistFull.cfm" target="_blank">Immigration Consultants of Canada Regulatory Council</a>.</p>
<p>Por mais que este blog post soe cruel, não escrevo com a intenção de despachar os futuros candidatos a imigração canadense. A realidade é que eu só posso falar sobre a minha própria história e aconselhar outras pessoas seria muito irresponsável da minha parte. Já que eu não sou uma <em>immigration practitioner</em>, meus conselhos não tem nenhum valor legal. Por que você arriscaria tudo ouvindo o que eu tenho a dizer?<!--:--></p>
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		<title>Day #37: A TTC Inspired Photo Essay</title>
		<link>http://madameheringer.com/day-37-a-ttc-inspired-photo-essay/</link>
		<comments>http://madameheringer.com/day-37-a-ttc-inspired-photo-essay/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 03:40:17 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[TTC]]></category>

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		<description><![CDATA[A while ago I wrote a blog post in Portuguese about my commute in Vancouver. Since I walked from Yaletown to Robson Square, the scenery changed a bit throughout the photo essay. Here in T.O., my commute happens underground, starting from our]]></description>
			<content:encoded><![CDATA[<p><!--:en-->A while ago I wrote a blog post in Portuguese about my commute in Vancouver. Since I walked from Yaletown to Robson Square, the scenery changed a bit throughout the photo essay. Here in T.O., my commute happens underground, starting from our Younge and Eglinton neighbourhood  and ending in the middle of the Dundas Square craziness. Here is what I see underground on my way home. Enjoy!</p>
<p><img class="alignnone  wp-image-4379" title="feb0612_2" src="http://madameheringer.com/wp-content/uploads/2012/02/feb0612_2-1024x764.jpg" alt="" width="573" height="428" /></p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/02/feb0612_5.jpg"><img class="alignnone  wp-image-4376" title="feb0612_5" src="http://madameheringer.com/wp-content/uploads/2012/02/feb0612_5-1024x629.jpg" alt="" width="574" height="352" /></a></p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/02/feb0612_3.jpg"><img class="alignnone  wp-image-4378" title="feb0612_3" src="http://madameheringer.com/wp-content/uploads/2012/02/feb0612_3-1024x1024.jpg" alt="" width="573" height="573" /></a></p>
<p><img class="alignnone  wp-image-4375" title="feb0612_6" src="http://madameheringer.com/wp-content/uploads/2012/02/feb0612_6.jpg" alt="" width="573" height="573" /></p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/02/feb0612_4.jpg"><img class="alignnone  wp-image-4377" title="feb0612_4" src="http://madameheringer.com/wp-content/uploads/2012/02/feb0612_4-1024x1024.jpg" alt="" width="573" height="573" /></a></p>
<blockquote><p>What about you? What do you see when going to work or school?</p></blockquote>
<p>Read more about the Toronto Transit Commission <a href="http://www.ttc.ca/" target="_blank">here</a>.<!--:--></p>
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		<title>Day #36 &#8211; Sunday Feast: The Burger Cellar and Jedd&#039;s Frozen Custard</title>
		<link>http://madameheringer.com/sunday-feast-burger-cellar-and-jedds-frozen-custard/</link>
		<comments>http://madameheringer.com/sunday-feast-burger-cellar-and-jedds-frozen-custard/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 04:42:53 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[TRAVEL]]></category>
		<category><![CDATA[city guide]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[foodie]]></category>
		<category><![CDATA[Jedd's Frozen Custard]]></category>
		<category><![CDATA[Lawrence]]></category>
		<category><![CDATA[The Burger Cellar]]></category>
		<category><![CDATA[Yonge and Eglinton]]></category>

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		<description><![CDATA[Mr. Ames has been talking about The Burger&#8217;s Priest new location for days now. The plan was to check out the new spot yesterday, but the plan was postponed after a friend invited us for feijoada. I even asked him if]]></description>
			<content:encoded><![CDATA[<p><!--:en-->Mr. Ames has been talking about <a href="http://theburgerspriest.com/" target="_blank">The Burger&#8217;s Priest</a> new location for days now. The plan was to check out the new spot yesterday, but the plan was postponed after a friend invited us for <em>feijoada</em>. I even asked him if he was sure that the restaurant was open today. He was so sure that my only choice was to head north with him. I can&#8217;t complain, it&#8217;s close to home and we&#8217;ve done this walk on sunny days; however, I confess that I had an <em>I told you so</em> attitude when I saw that the joint is closed on Sundays because it&#8217;s church day.</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/02/feb0512_1.jpg"><img class="alignnone  wp-image-4361" style="border-style: initial; border-color: initial;" title="The Burger Cellar at Lawrence" src="http://madameheringer.com/wp-content/uploads/2012/02/feb0512_1.jpg" alt="" width="551" height="551" /></a></p>
<p>Luckily, we noticed that right beside The Bruger&#8217;s Priest is this very posh restaurant called <a href="http://theburgercellar.com/" target="_blank">The Burger Cellar</a>. I haven&#8217;t been to The Burger&#8217;s Priest yet, but I wonder what the rational was competing with an already established burger place. The service was great and our waiter gave us a very nice explanation of the menu and some encouragement to change things around. I have never been to a burger place where service is efficient without rushing before The Burger Cellar. That alone is definitely a reason to come back soon.</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/02/feb0512_2.jpg"><img class="alignnone  wp-image-4360" title="feb0512_2" src="http://madameheringer.com/wp-content/uploads/2012/02/feb0512_2.jpg" alt="" width="551" height="551" /></a></p>
<p>The food was superb. My Salmon BLT burger was exactly what I expected and Mr. Ames couldn&#8217;t hide his excitement with his BCB burger. The poutine was perfect and had actual cheese curds in it (and I do regret eating it all!!!). I found The Burger Cellar well priced. We paid around $60 (tax + tips) for the feast that you see in the pictures, which also included a pop and a $5 Stella pint (Super Bowl special).</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/02/feb0512_3.jpg"><img class="alignnone  wp-image-4359" title="Jedd's Fozen Custard on Younge" src="http://madameheringer.com/wp-content/uploads/2012/02/feb0512_3.jpg" alt="" width="551" height="551" /></a></p>
<p>After a 30-minute walk towards home, we were ready for desert <img src='http://madameheringer.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  (I know my trainer will kill me tomorrow, but today was a really good day!) <a href="http://jeddsfrozencustard.com/" target="_blank">Jedd&#8217;s Frozen Custard</a> is always the best place in our neighbourhood for a quick desert stop. We adopted the place as our favourite summer spot because of its sidewalk tables and their pet friendly approach. Coffee is always fresh as well as the deserts and frozen custard. I love the milk chocolate mousse and lemon tart! Our friend Pam found the London Fog and the cezanne magical <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<blockquote><p>The Burger Cellar<br />
3391 Yonge Street Toronto, ON M4N 2L8<br />
Sun-Wed 11:30am-10:30pm<br />
Thu 11:30-12am<br />
Fri-Sat 11:30-12:30am<br />
T 647.345.0084</p>
<p>Jedd’s Frozen Custard<br />
2470 Yonge Street<br />
Toronto, Ontario M4P 2H5<br />
Monday to Saturday 8am &#8211; 10pm<br />
Sunday 9am &#8211; 10pm<br />
T 647.349.2121</p></blockquote>
<p>&nbsp;<!--:--></p>
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		<title>Day #31: Terry O&#039;Reilly at RTA School of Media</title>
		<link>http://madameheringer.com/day-31-terry-oreilly-at-rta-school-of-media/</link>
		<comments>http://madameheringer.com/day-31-terry-oreilly-at-rta-school-of-media/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 04:24:51 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[CAREER]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Age of Persuasion]]></category>
		<category><![CDATA[CBC]]></category>
		<category><![CDATA[RTA School of Media]]></category>
		<category><![CDATA[Ryerson University]]></category>
		<category><![CDATA[Terry O'Reilly]]></category>
		<category><![CDATA[Under The Influence]]></category>

		<guid isPermaLink="false">http://madameheringer.com/?p=4281</guid>
		<description><![CDATA[Canadian advertising legend Terry O&#8217;Reilly came to RTA tonight to talk about his passion and work in the industry. As a big fan of his radio show, Age of Persuasion, I confess that the event has been on my calendar since]]></description>
			<content:encoded><![CDATA[<p><!--:en--><a href="http://madameheringer.com/wp-content/uploads/2012/01/jan3112.jpg"><img class="wp-image-4293 alignnone" title="jan3112" src="http://madameheringer.com/wp-content/uploads/2012/01/jan3112.jpg" alt="" width="551" height="551" /></a></p>
<p>Canadian advertising legend Terry O&#8217;Reilly came to RTA tonight to talk about his passion and work in the industry. As a big fan of his radio show, <a href="http://www.cbc.ca/ageofpersuasion/" target="_blank">Age of Persuasion</a>, I confess that the event has been on my calendar since the beginning of the month and I was counting the minutes to see Terry talking about his new CBC radio show <a href="http://www.cbc.ca/undertheinfluence/" target="_blank">Under the Influence</a>. The wait paid off, and the two-hour talk followed by a panel discussion with RTA students Lama Balagh and Erica Shaw, Dr. Charles Davis and John Girardo really inspired me to not only think creatively but also strategically.</p>
<p>I live tweeted the whole session and you can check out the discussion <a href="http://scrbliv.me/38141" target="_blank">here</a>.</p>
<p>Terry didn&#8217;t agree with me when I commented on the lack of diversity inside ad agencies and in the creative produced in Canada. However, I&#8217;d love to see him saying yes to this question:</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/Screen-shot-2012-01-31-at-11.16.09-PM.png"><img class="size-full wp-image-4297 alignnone" title="Screen shot 2012-01-31 at 11.16.09 PM" src="http://madameheringer.com/wp-content/uploads/2012/01/Screen-shot-2012-01-31-at-11.16.09-PM.png" alt="" width="516" height="116" /></a></p>
<blockquote><p>What do you think? Will Terry accept it?</p></blockquote>
<p><em>To be continued&#8230; (I&#8217;m hoping!)</em><!--:--></p>
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		<title>Day #30: Writers Should Be The Contemporary Tricksters</title>
		<link>http://madameheringer.com/day-30-writers-should-be-the-contemporary-tricksters/</link>
		<comments>http://madameheringer.com/day-30-writers-should-be-the-contemporary-tricksters/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 04:01:19 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[ENTERTAINMENT]]></category>
		<category><![CDATA[What's New]]></category>

		<guid isPermaLink="false">http://madameheringer.com/?p=4268</guid>
		<description><![CDATA[Earlier this semester, I came across a very interesting article entitled Learning from the Trickster: Classroom as Contested Terrain by UNBC Professor Fyre Jean Graveline. The idea of the Trickster has been haunting me for weeks now. For those who are not]]></description>
			<content:encoded><![CDATA[<p><!--:en--><a href="http://madameheringer.com/wp-content/uploads/2012/01/jan3012.jpg"><img class="wp-image-4269 alignnone" src="http://madameheringer.com/wp-content/uploads/2012/01/jan3012.jpg" alt="Jan 30, 2012 on Instagram" width="551" height="551" /></a></p>
<p>Earlier this semester, I came across a very interesting article entitled <em>Learning from the Trickster: Classroom as Contested</em> <em>Terrain </em>by UNBC Professor Fyre Jean Graveline. The idea of the Trickster has been haunting me for weeks now. For those who are not familiar with the figure of the Trickster, in aboriginal culture he is the spirit that motivates change. It&#8217;s still unclear if the Trickster has a defined code of conduct, however, I believe that this First Nations&#8217; figure has a lot to do with the role of writers in our society.</p>
<p>&#8220;<em>The Trickster is evident in some form in every Aboriginal culture and is responsible for the changes that took and are taking place in  the world</em>,&#8221; says Professor Graveline. In western culture, journalists are required to perform exactly the function of the Trickster. As a society, we often expect that news reporters act on our behalf bringing to light accurate information that will move us in the right direction. That&#8217;s the reason why the term &#8220;investigative journalism&#8221; is one of my pet peeves. In this day and age, it&#8217;s hard to understand a &#8220;lazy&#8221; journalist who is satisfied with revamping a Reuters or AP article. Journalism in its essence is investigative and there is no need for rebranding. It&#8217;s impossible to keep Tricksters on track when they are more interested in promoting themselves or forget their role in our world. Some will blame the industry, some will blame the Trickster, but at the end, it&#8217;s a chicken and the egg discussion.</p>
<p>However, journalism school allowed me to meet some great Tricksters. Even though I didn&#8217;t pursue a career in journalism, Arthur Dapieve&#8217;s comment on his own role as a columnist at O Globo stayed with me. It was a end of the semester corridor type of conversation, I was about to graduate and was asking Dapieve about his weekly column. He interrupted me when I was about to complement him on his work and said:</p>
<p><em>You know, Veronica, I actually write for people who don&#8217;t like my work. I learn more from them!</em></p>
<p>After eight years of blogging, I agree with his statement. I&#8217;ve learned much more from readers who disagree with me and step on my toes. I feel like a real Trickster, hoping that my ideas will generate change sometime, somewhere&#8230;<!--:--></p>
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		<title>Day #25: 3 Reasons to Go Back to University</title>
		<link>http://madameheringer.com/day-25-3-reasons-to-go-back-to-university/</link>
		<comments>http://madameheringer.com/day-25-3-reasons-to-go-back-to-university/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 04:18:54 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[academia]]></category>
		<category><![CDATA[Ryerson University]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[I had more than three reasons to go back to university. However, half way through the masters program, I realized that there are three defined reasons why I would go back to school if I were you. Reasons that deal]]></description>
			<content:encoded><![CDATA[<p><!--:en-->I had more than three reasons to go back to university. However, half way through the masters program, I realized that there are three defined reasons why I would go back to school if I were you. Reasons that deal with being inspired and entrepreneurial. The job market if great to actually do things, but academia can be very addicting to dreamers. I&#8217;ve been thinking about it for a while now and if I had to give myself three good reasons to go back to school one year ago, the list would be more or less like this:</p>
<p><strong>1 &#8211; Be There To Be Free</strong></p>
<p>The main difference between an undergrad and a master program is that you are in charge of your academic production. I mean, really in charge of it! Every single paper, every single idea that I have is meant to fit into the scope of my research. It&#8217;s great to have time to invest in my ideas and actually develop them. It&#8217;s a bitter sweet experience since failure is just around the corner and getting lost is part of the process. However, overall, it&#8217;s a very rewarding experience. <a href="http://madameheringer.com/wp-content/uploads/2012/01/jan2512.jpg"><img class="wp-image-4190 alignnone" style="border-style: initial; border-color: initial;" title="jan2512" src="http://madameheringer.com/wp-content/uploads/2012/01/jan2512.jpg" alt="" width="551" height="551" /></a></p>
<p><strong>2 &#8211; Constant Feedback</strong></p>
<p>Remember the time when your grade was all that mattered? Well, it&#8217;s quite different in grad school. I am getting used to receiving solid feedback for my intelectual production. Grad school is great to understand how your work is perceived and test your ideas. There is always space for improvement although it&#8217;s great to know that you have the support to get there!</p>
<p><strong>3 &#8211; Poetry</strong></p>
<p><strong></strong>Maybe this one only applies to me, but I love the fact that I can stop and observe people on my breaks. Poetry is everywhere on campus (and I know it sounds super cheesy!). I enjoy sitting around and observing stories unfolding. You have no idea how many love stories happen before my eyes every single day I am on campus. And yes, I see love triangles, and platonic relationships that wouldn&#8217;t be platonic at all if boy or girl would make the first move. <img src='http://madameheringer.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<blockquote><p>Don&#8217;t get me wrong, I am really looking forward getting back to work in August. I am enjoying by break though, and capturing as many stories as I can along the way&#8230;</p></blockquote>
<p>Read more: <a href="http://blogs.hbr.org/cs/2012/01/the_introverts_guide_to_networ.html" target="_blank">An Introvert&#8217;s Guide to Networking</a> (in case you&#8217;re back in the job market)<!--:--></p>
]]></content:encoded>
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		<title>Day #24: Toronto + Ottawa + Las Vegas + Waterloo (Conferences and Speaking Engagements)</title>
		<link>http://madameheringer.com/day-24-toronto-ottawa-las-vegas-waterloo-conferences-and-speaking-engagements/</link>
		<comments>http://madameheringer.com/day-24-toronto-ottawa-las-vegas-waterloo-conferences-and-speaking-engagements/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 04:16:38 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[SPEAKING]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[Las Vega]]></category>
		<category><![CDATA[media production]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Waterloo]]></category>

		<guid isPermaLink="false">http://madameheringer.com/?p=4175</guid>
		<description><![CDATA[I don&#8217;t want to make this a shameless self-promotion type of blog post, but I just realized that I will be very busy in the next few months. I started saying yes to things and suddenly I am fully booked]]></description>
			<content:encoded><![CDATA[<p><!--:en--><a href="http://madameheringer.com/wp-content/uploads/2012/01/jan2412.jpg"><img class="wp-image-4176 alignnone" title="jan2412" src="http://madameheringer.com/wp-content/uploads/2012/01/jan2412.jpg" alt="" width="551" height="551" /></a></p>
<p>I don&#8217;t want to make this a shameless self-promotion type of blog post, but I just realized that I will be very busy in the next few months. I started saying yes to things and suddenly I am fully booked until May. If I was ever worried about the move to Toronto negatively affecting my social and professional life, the concern just vanished. <img src='http://madameheringer.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><strong>February</strong> will be a busy month. I signed up for a few Social Media Week (<strong>February 13th &#8211; 17th</strong>) sessions and I am really looking forward to meeting local social media and digital strategists. So far, I will be attending<strong> <a href="http://socialmediaweek.org/event/?event_id=1267" target="_new">Pulse Check: SMWTO Official Launch Event</a></strong>, <strong><a href="http://socialmediaweek.org/event/?event_id=1473" target="_new">Digital Legacy: Raising a Social Generation</a></strong> and <strong><a href="http://socialmediaweek.org/event/?event_id=1061" target="_new">Project Butterfly: Escaping The Net</a></strong>. I am also excited to attend my first <strong><a href="http://2012.podcamptoronto.com/" target="_blank">Podcamp Toronto</a></strong> on <strong>February 25th and 26th</strong> at <strong>Ryerson University</strong>. Admission to Podcamp Toronto is free and you can <a href="http://2012.podcamptoronto.com/" target="_blank">register here</a>.</p>
<p>On <strong>March 1st</strong>, myself and fellow Ryerson University students Rob Heydari, Wil Noack, and Britney Elise Darmanin will discuss the future of media and content creation at <strong><a href="http://www.cftpa.ca/primetime/2012/schedule/" target="_blank">CMPA&#8217;s Primetime Conference in Ottawa</a></strong>. Our panel is entitled &#8220;Are We There Yet? Media Consumers Today, Content Creators of Tomorrow&#8221; and Professor Charles Falzon will be the moderator of the session. If school permitted, I might go to SXSW as well, but that&#8217;s really up in the air right now&#8230;</p>
<p>However, I am heading to Las Vegas for the <strong><a href="http://www.nabshow.com/2012/default.asp">NABShow</a></strong> on <strong>April 15th</strong>. I confess that I am really looking forward to relaxing a little bit before the end of the semester. I am really looking forward to enjoying four days of conference and checking out the newest trends in North American content production and broadcast industries.</p>
<p>On <strong>May 30th</strong>, Professor Jeremy Shtern and I will be presenting at the Canadian Communication Association (CCA) Annual Conference in Waterloo. Our paper entitled &#8220;Mad Men in a Mad World: How Social Media Advertising Professionals Value Users&#8221; will discuss the initial findings of the commerce pillar of the &#8220;The Interactor Commodity: Social Media, UGC, Audiences and Advertising&#8221; research project.</p>
<blockquote><p>That&#8217;s what I have programmed for the next few months so far. Did I miss anything? Should I add any local events to the list?</p></blockquote>
<p>&nbsp;<!--:--></p>
]]></content:encoded>
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		<title>Day #22: &quot;Bring Back Being Erica Movement&quot; and Cross-Platform Promotion on Canadian Television</title>
		<link>http://madameheringer.com/day-22-bring-back-being-erica-movement-and-cross-platform-promotion-on-canadian-television/</link>
		<comments>http://madameheringer.com/day-22-bring-back-being-erica-movement-and-cross-platform-promotion-on-canadian-television/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 04:03:15 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Film & TV]]></category>
		<category><![CDATA[SOCIAL MEDIA MARKETING]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Being Erica]]></category>
		<category><![CDATA[Canadian Content]]></category>
		<category><![CDATA[Canadian Television]]></category>
		<category><![CDATA[CBC]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://madameheringer.com/?p=4125</guid>
		<description><![CDATA[We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travelling through the Canadian TV series. We knew it, but we decided to ignore the fact. Now we are campaigning online for the]]></description>
			<content:encoded><![CDATA[<p><!--:en-->
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travelling through the Canadian TV series. We knew it, but we decided to ignore the fact. Now we are campaigning online for the return of a TV series that started courting its fans through social media.<!--:--><!--:pt--></p>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travelling through the Canadian TV series. We knew it, but we decided to ignore the fact. Now we are campaigning online for the return of a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful </p>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travelling through the Canadian TV series. We knew it, but we decided to ignore the fact. Now we are campaigning online for the return of a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the <em>Being Erica</em> brand. From the first videolog on Youtube to the twitter accounts for Erica, Julianne and Dr. Tom, <em>Being Erica</em> was the first Canadian franchise to actually maintain a consistent online voice that gave life to the characters and engaged fans between episodes. No wonder we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>I still remember the first time that I heard about Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log, published on December 8th, 2008, had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continued until January 2nd, 2009, three days before the show debuted on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Leading to the first season, the <em>Being Erica</em> team also developed an <a href="http://www.cbc.ca/beingerica/blog/" target="_blank">exclusive blog</a> that could be easily mistaken for a &#8220;real&#8221; person diary. I first became a Facebook fan of the show through the blog by clicking on the button in the header. The following season kept a similar approach with Erica&#8217;s videologs from RiverRock Publishing. The show&#8217;s cast and CBC&#8217;s news team also recorded testimonials to support the season two campaign, which you can watch <a href="http://www.cbc.ca/video/#/Shows/Being_Erica/Web_Exclusives/1258211394/ID=1267835795" target="_blank">here</a>.</p>
<p><img class="size-full wp-image-4150 alignnone" title="Screen shot 2012-01-22 at 10.09.23 PM" src="http://madameheringer.com/wp-content/uploads/2012/01/Screen-shot-2012-01-22-at-10.09.23-PM.png" alt="" width="528" height="526" /></p>
<p>On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines.</p>
<p>As <a href="http://madameheringer.com/2011/09/29/being-erica-discover-toronto-through-cbcs-interactive-map/">I mentioned before</a>, being a <em>Being Erica </em>fan means falling in love with Toronto. I have yet to see a show that complies with the real CMF spirit of promoting Canadian cities and lifestyle like <em>Being Erica</em>. In my opinion, the TV series was able to attract so many loyal fans because it brought the urban Toronto vibe to Canadian households. Erica was a strong character who was constantly overcoming her biggest fears close to us, rushing through Dundas Square on a rainy day and kissing Adam in the summer at Queen&#8217;s Quay. It&#8217;s sad to see a show led by a female character cancelled, it&#8217;s even more discouraging to see a strong Canadian female character silenced.</p>
<blockquote><p><a href="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o.jpg"><img class="alignleft size-medium wp-image-4147" title="6745851095_b4a6743393_o" src="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>If you want to join the <em>Bring Back &#8216;Being Erica&#8217; </em>movement, you can start by liking the <a href="https://www.facebook.com/pages/Bring-Back-Being-Erica/287722517931857" target="_blank">Facebook page</a> and writing to the <a href="http://www.cbc.ca/independentproducers/contact.html" target="_blank">CBC Drama department</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p></blockquote>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travelling through the Canadian TV series. We knew it, but we decided to ignore the fact. Now we are campaigning online for the return of a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the <em>Being Erica</em> brand. From the first videolog on Youtube to the twitter accounts for Erica, Julianne and Dr. Tom, <em>Being Erica</em> was the first Canadian franchise to actually maintain a consistent online voice that gave life to the characters and engaged fans between episodes. No wonder we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>I still remember the first time that I heard about Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log, published on December 8th, 2008, had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continued until January 2nd, 2009, three days before the show debuted on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Leading to the first season, the <em>Being Erica</em> team also developed an <a href="http://www.cbc.ca/beingerica/blog/" target="_blank">exclusive blog</a> that could be easily mistaken for a &#8220;real&#8221; person diary. I first became a Facebook fan of the show through the blog by clicking on the button in the header. The following season kept a similar approach with Erica&#8217;s videologs from RiverRock Publishing. The show&#8217;s cast and CBC&#8217;s news team also recorded testimonials to support the season two campaign, which you can watch <a href="http://www.cbc.ca/video/#/Shows/Being_Erica/Web_Exclusives/1258211394/ID=1267835795" target="_blank">here</a>.</p>
<p><img class="size-full wp-image-4150 alignnone" title="Screen shot 2012-01-22 at 10.09.23 PM" src="http://madameheringer.com/wp-content/uploads/2012/01/Screen-shot-2012-01-22-at-10.09.23-PM.png" alt="" width="528" height="526" /></p>
<p>On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines.</p>
<p>As <a href="http://madameheringer.com/2011/09/29/being-erica-discover-toronto-through-cbcs-interactive-map/">I mentioned before</a>, being a <em>Being Erica </em>fan means falling in love with Toronto. I have yet to see a show that complies with the real CMF spirit of promoting Canadian cities and lifestyle like <em>Being Erica</em>. In my opinion, the TV series was able to attract so many loyal fans because it brought the urban Toronto vibe to Canadian households. Erica was a strong character who was constantly overcoming her biggest fears close to us, rushing through Dundas Square on a rainy day and kissing Adam in the summer at Queen&#8217;s Quay. It&#8217;s sad to see a show led by a female character cancelled, it&#8217;s even more discouraging to see a strong Canadian female character silenced.</p>
<blockquote><p><a href="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o.jpg"><img class="alignleft size-medium wp-image-4147" title="6745851095_b4a6743393_o" src="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>If you want to join the <em>Bring Back &#8216;Being Erica&#8217; </em>movement, you can start by liking the <a href="https://www.facebook.com/pages/Bring-Back-Being-Erica/287722517931857" target="_blank">Facebook page</a> and writing to the <a href="http://www.cbc.ca/independentproducers/contact.html" target="_blank">CBC Drama department</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p></blockquote>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom&#8217;s twitter accounts, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Leading to the first season, the &#8216;Being Erica&#8217; team also developed an <a href="http://www.cbc.ca/beingerica/blog/" target="_blank">exclusive blog</a> that could be easily mistaken by a &#8220;real&#8221; person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica&#8217;s videologs from RiverRock Publishing. The show&#8217;s cast and news team also recorded testimonials to support the season two campaign, which you can watch <a href="http://www.cbc.ca/video/#/Shows/Being_Erica/Web_Exclusives/1258211394/ID=1267835795" target="_blank">here</a>.</p>
<p><img class="size-full wp-image-4150 alignnone" title="Screen shot 2012-01-22 at 10.09.23 PM" src="http://madameheringer.com/wp-content/uploads/2012/01/Screen-shot-2012-01-22-at-10.09.23-PM.png" alt="" width="528" height="526" /></p>
<p>On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines.</p>
<p>As <a href="http://madameheringer.com/2011/09/29/being-erica-discover-toronto-through-cbcs-interactive-map/">I mentioned before</a>, being a &#8216;Being Erica&#8217; fan means that you&#8217;ll fall in love with Toronto. It still to be produced a show that complies with the real CMF spirit of promoting Canadian cities and life like &#8216;Being Erica.&#8217; In my opinion, the TV series was able to conquer so many loyal fans because it brought the life of Canadians to Canadians households. Erica was a strong character who was constantly overcoming her biggest fears close to us, rushing through Dundas Square in a rainy day and kissing Adam in the summer at Queen&#8217;s Quay. It&#8217;s sad to see a show lead by a female character cancelled, it&#8217;s even more discouraging to see a strong Canadian female character silenced.</p>
<blockquote><p><a href="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o.jpg"><img class="alignleft size-medium wp-image-4147" title="6745851095_b4a6743393_o" src="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>If you want to join the <em>Bring Back &#8216;Being Erica&#8217; </em>movement, you can start by liking the <a href="https://www.facebook.com/pages/Bring-Back-Being-Erica/287722517931857" target="_blank">Facebook page</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p></blockquote>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom&#8217;s twitter accounts, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Leading to the first season, the &#8216;Being Erica&#8217; team also developed an <a href="http://www.cbc.ca/beingerica/blog/" target="_blank">exclusive blog</a> that could be easily mistaken by a &#8220;real&#8221; person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica&#8217;s videologs from RiverRock Publishing. The show&#8217;s cast and news team also recorded testimonials to support the season two campaign, which you can watch <a href="http://www.cbc.ca/video/#/Shows/Being_Erica/Web_Exclusives/1258211394/ID=1267835795" target="_blank">here</a>.</p>
<p><img class="size-full wp-image-4150 alignnone" title="Screen shot 2012-01-22 at 10.09.23 PM" src="http://madameheringer.com/wp-content/uploads/2012/01/Screen-shot-2012-01-22-at-10.09.23-PM.png" alt="" width="528" height="526" /></p>
<p>On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines.</p>
<p>As <a href="http://madameheringer.com/2011/09/29/being-erica-discover-toronto-through-cbcs-interactive-map/">I mentioned before</a>, being a &#8216;Being Erica&#8217; fan means that you&#8217;ll fall in love with Toronto. It still to be produced a show that complies with the real CMF spirit of promoting Canadian cities and life like &#8216;Being Erica.&#8217; In my opinion, the TV series was able to conquer so many loyal fans because it brought the life of Canadians to Canadians households. Erica was a strong character who was constantly overcoming her biggest fears close to us, rushing through Dundas Square in a rainy day and kissing Adam in the summer at Queen&#8217;s Quay.</p>
<blockquote><p><a href="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o.jpg"><img class="alignleft size-medium wp-image-4147" title="6745851095_b4a6743393_o" src="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>If you want to join the <em>Bring Back &#8216;Being Erica&#8217; </em>movement, you can start by liking the <a href="https://www.facebook.com/pages/Bring-Back-Being-Erica/287722517931857" target="_blank">Facebook page</a>.</p></blockquote>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom&#8217;s twitter accounts, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Leading to the first season, the &#8216;Being Erica&#8217; team also developed an <a href="http://www.cbc.ca/beingerica/blog/" target="_blank">exclusive blog</a> that could be easily mistaken by a &#8220;real&#8221; person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica&#8217;s videologs from RiverRock Publishing. The show&#8217;s cast and news team also recorded testimonials to support the season two campaign, which you can watch <a href="http://www.cbc.ca/video/#/Shows/Being_Erica/Web_Exclusives/1258211394/ID=1267835795" target="_blank">here</a>.</p>
<p><img class="size-full wp-image-4150 alignnone" title="Screen shot 2012-01-22 at 10.09.23 PM" src="http://madameheringer.com/wp-content/uploads/2012/01/Screen-shot-2012-01-22-at-10.09.23-PM.png" alt="" width="528" height="526" /></p>
<p>On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines.</p>
<p>As <a href="http://madameheringer.com/2011/09/29/being-erica-discover-toronto-through-cbcs-interactive-map/">I mentioned before</a>, being a &#8216;Being Erica&#8217; fan means that you&#8217;ll fall in love with Toronto. It still to be produced a show that complies with the real CMF spirit of promoting Canadian cities and life like &#8216;Being Erica.&#8217; In my opinion, the TV series was able to conquer so many loyal fans because it brought the life of Canadians to Canadians households. Erica was a strong character who was constantly overcoming her biggest fears close to us, rushing through Dundas Square in a rainy day and kissing Adam in the summer at Queen&#8217;s Quay.</p>
<blockquote><p><a href="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o.jpg"><img class="alignleft size-medium wp-image-4147" title="6745851095_b4a6743393_o" src="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>If you want to join the <em>Bring Back &#8216;Being Erica&#8217; </em>movement, you can start by liking the <a href="https://www.facebook.com/pages/Bring-Back-Being-Erica/287722517931857" target="_blank">Facebook page</a>.</p></blockquote>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom&#8217;s twitter accounts, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Leading to the first season, the &#8216;Being Erica&#8217; team also developed an <a href="http://www.cbc.ca/beingerica/blog/" target="_blank">exclusive blog</a> that could be easily mistaken by a &#8220;real&#8221; person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica&#8217;s videologs from RiverRock Publishing. The show&#8217;s cast and news team also recorded testimonials to support the season two campaign, which you can watch <a href="http://www.cbc.ca/video/#/Shows/Being_Erica/Web_Exclusives/1258211394/ID=1267835795" target="_blank">here</a>.</p>
<p><img class="size-full wp-image-4150 alignnone" title="Screen shot 2012-01-22 at 10.09.23 PM" src="http://madameheringer.com/wp-content/uploads/2012/01/Screen-shot-2012-01-22-at-10.09.23-PM.png" alt="" width="528" height="526" /></p>
<p>On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines.</p>
<p>As <a href="http://madameheringer.com/2011/09/29/being-erica-discover-toronto-through-cbcs-interactive-map/">I mentioned before</a>, being a &#8216;Being Erica&#8217; fan means that you&#8217;ll fall in love with Toronto. It still to be produced a show that complies with the real CMF spirit of promoting Canadian cities and life. In my opinion, the TV series was able to conquer so many loyal fans because in addition to a great concept, it also brought the life of Canadians to Canadians households.</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o.jpg"><img class="alignleft size-medium wp-image-4147" title="6745851095_b4a6743393_o" src="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom&#8217;s twitter accounts, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Leading to the first season, the &#8216;Being Erica&#8217; team also developed an <a href="http://www.cbc.ca/beingerica/blog/" target="_blank">exclusive blog</a> that could be easily mistaken by a &#8220;real&#8221; person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica&#8217;s videologs from RiverRock Publishing. The show&#8217;s cast and news team also recorded testimonials to support the season two campaign, which you can watch <a href="http://www.cbc.ca/video/#/Shows/Being_Erica/Web_Exclusives/1258211394/ID=1267835795" target="_blank">here</a>.</p>
<p><img class="size-full wp-image-4150 alignnone" title="Screen shot 2012-01-22 at 10.09.23 PM" src="http://madameheringer.com/wp-content/uploads/2012/01/Screen-shot-2012-01-22-at-10.09.23-PM.png" alt="" width="528" height="526" /></p>
<p>On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines.</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o.jpg"><img class="alignleft size-medium wp-image-4147" title="6745851095_b4a6743393_o" src="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom&#8217;s twitter accounts, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Leading to the first season, the &#8216;Being Erica&#8217; team also developed an <a href="http://www.cbc.ca/beingerica/blog/" target="_blank">exclusive blog</a> that could be easily mistaken by a &#8220;real&#8221; person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica&#8217;s videologs now from RiverRock Publishing. The show&#8217;s cast and news team also recorded testimonials to support the season two campaign and you can watch the videos <a href="http://www.cbc.ca/video/#/Shows/Being_Erica/Web_Exclusives/1258211394/ID=1267835795" target="_blank">here</a>.</p>
<p><img class="size-full wp-image-4150 alignnone" title="Screen shot 2012-01-22 at 10.09.23 PM" src="http://madameheringer.com/wp-content/uploads/2012/01/Screen-shot-2012-01-22-at-10.09.23-PM.png" alt="" width="528" height="526" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o.jpg"><img class="alignleft size-medium wp-image-4147" title="6745851095_b4a6743393_o" src="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom&#8217;s twitter accounts, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Leading to the first season, the &#8216;Being Erica&#8217; team also developed an <a href="http://www.cbc.ca/beingerica/blog/" target="_blank">exclusive blog</a> that could be easily mistaken by a &#8220;real&#8221; person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica&#8217;s videologs now from RiverRock Publishing. The show&#8217;s cast and news team also recorded testimonials to support the season two campaign and you can watch the videos <a href="http://www.cbc.ca/video/#/Shows/Being_Erica/Web_Exclusives/1258211394/ID=1267835795" target="_blank">here</a>.</p>
<p><img class="size-full wp-image-4150 alignnone" title="Screen shot 2012-01-22 at 10.09.23 PM" src="http://madameheringer.com/wp-content/uploads/2012/01/Screen-shot-2012-01-22-at-10.09.23-PM.png" alt="" width="528" height="526" /></p>
<p>&nbsp;</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o.jpg"><img class="alignleft size-medium wp-image-4147" title="6745851095_b4a6743393_o" src="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom&#8217;s twitter accounts, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Leading to the first season, the &#8216;Being Erica&#8217; team also developed an <a href="http://www.cbc.ca/beingerica/blog/" target="_blank">exclusive blog</a> that could be easily mistaken by a &#8220;real&#8221; person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica&#8217;s videologs now from RiverRock Publishing. The show&#8217;s cast and news team also recorded testimonials to support the season two campaign and you can watch the videos <a href="http://www.cbc.ca/video/#/Shows/Being_Erica/Web_Exclusives/1258211394/ID=1267835795" target="_blank">here</a>.</p>
<p>&nbsp;</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o.jpg"><img class="alignleft size-medium wp-image-4147" title="6745851095_b4a6743393_o" src="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom&#8217;s twitter accounts, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o.jpg"><img class="alignleft size-medium wp-image-4147" title="6745851095_b4a6743393_o" src="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom&#8217;s twitter accounts, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>&nbsp;</p>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom&#8217;s twitter accounts, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom&#8217;s twitter accounts, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>WTP Insurance Dec 8th, 2008 &#8211; Jan 2, 2009 (jan 5th, 2009 is the release)</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the<a href="https://twitter.com/#!/EricaStrange" target="_blank">@EricaStrange</a>, <a href="https://twitter.com/#!/JulianneGiaco" target="_blank">@JulianneGiaco</a> and <a href="https://twitter.com/#!/DrTomWexlar" target="_blank">@DrTomWexlar</a>, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>WTP Insurance Dec 8th, 2008 &#8211; Jan 2, 2009 (jan 5th, 2009 is the release)</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p style="text-align: left;">We all knew that season four would be our last chance to revisit Erica&#8217;s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica&#8217;s return on Facebook and Twitter. The &#8216;Being Erica&#8217; fans are now engaged in bringing back a TV series that started courting its fans through social media. If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the &#8216;Being Erica&#8217; brand. From the first videolog on Youtube to the <a href="https://twitter.com/#!/EricaStrange" target="_blank">@EricaStrange</a>, <a href="https://twitter.com/#!/JulianneGiaco" target="_blank">@JulianneGiaco</a> and <a href="https://twitter.com/#!/DrTomWexlar" target="_blank">@DrTomWexlar</a>, in my opinion, &#8216;Being Erica&#8217; was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a></p>
<p>WTP Insurance Dec 8th, 2008 &#8211; Jan 2, 2009 (jan 5th, 2009 is the release)</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object><!--:--><span id="more-4125"></span><!--:en--> If you&#8217;re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the <em>Being Erica</em> brand. From the first videolog on Youtube to the twitter accounts for Erica, Julianne and Dr. Tom, <em>Being Erica</em> was the first Canadian franchise to actually maintain a consistent online voice that gave life to the characters and engaged fans between episodes. No wonder we are using the internet to bring the TV series back <img src='http://madameheringer.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /><br />
<a href="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg"><img class="alignnone  wp-image-4128" title="9125_141218342331_48881477331_2537017_1482401_n" src="http://madameheringer.com/wp-content/uploads/2012/01/9125_141218342331_48881477331_2537017_1482401_n.jpeg" alt="" width="524" height="640" /></a><br />
I still remember the first time that I heard about Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log, published on December 8th, 2008, had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica&#8217;s best friend at the time. The web exclusive series continued until January 2nd, 2009, three days before the show debuted on CBC.</p>
<p><object width="525" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="525" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/29MP1QY8RXU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Leading to the first season, the <em>Being Erica</em> team also developed an <a href="http://www.cbc.ca/beingerica/blog/" target="_blank">exclusive blog</a> that could be easily mistaken for a &#8220;real&#8221; person diary. I first became a Facebook fan of the show through the blog by clicking on the button in the header. The following season kept a similar approach with Erica&#8217;s videologs from RiverRock Publishing. The show&#8217;s cast and CBC&#8217;s news team also recorded testimonials to support the season two campaign, which you can watch <a href="http://www.cbc.ca/video/#/Shows/Being_Erica/Web_Exclusives/1258211394/ID=1267835795" target="_blank">here</a>.</p>
<p><img class="size-full wp-image-4150 alignnone" title="Screen shot 2012-01-22 at 10.09.23 PM" src="http://madameheringer.com/wp-content/uploads/2012/01/Screen-shot-2012-01-22-at-10.09.23-PM.png" alt="" width="528" height="526" /></p>
<p>On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines.</p>
<p>As <a href="http://madameheringer.com/2011/09/29/being-erica-discover-toronto-through-cbcs-interactive-map/">I mentioned before</a>, being a <em>Being Erica </em>fan means falling in love with Toronto. I have yet to see a show that complies with the real CMF spirit of promoting Canadian cities and lifestyle like <em>Being Erica</em>. In my opinion, the TV series was able to attract so many loyal fans because it brought the urban Toronto vibe to Canadian households. Erica was a strong character who was constantly overcoming her biggest fears close to us, rushing through Dundas Square on a rainy day and kissing Adam in the summer at Queen&#8217;s Quay. It&#8217;s sad to see a show led by a female character cancelled, it&#8217;s even more discouraging to see a strong Canadian female character silenced.</p>
<blockquote><p><a href="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o.jpg"><img class="alignleft size-medium wp-image-4147" title="6745851095_b4a6743393_o" src="http://madameheringer.com/wp-content/uploads/2012/01/6745851095_b4a6743393_o-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>If you want to join the <em>Bring Back &#8216;Being Erica&#8217; </em>movement, you can start by liking the <a href="https://www.facebook.com/pages/Bring-Back-Being-Erica/287722517931857" target="_blank">Facebook page</a> and writing to the <a href="http://www.cbc.ca/independentproducers/contact.html" target="_blank">CBC Drama department</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p></blockquote>
<p><!--:--></p>
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		<title>Day #21: A Winter Day @ The Park</title>
		<link>http://madameheringer.com/day-21-a-winter-day-the-park/</link>
		<comments>http://madameheringer.com/day-21-a-winter-day-the-park/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 03:47:16 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[What's New]]></category>

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		<description><![CDATA[I often hear from my fellow Brazilian friends that I won&#8217;t survive the winter in Toronto. No matter if they&#8217;re living in Rio or Vancouver, my peeps believe that I will pack up and leave town as soon as the]]></description>
			<content:encoded><![CDATA[<p><!--:en-->I often hear from my fellow Brazilian friends that I won&#8217;t survive the winter in Toronto. No matter if they&#8217;re living in Rio or Vancouver, my peeps believe that I will pack up and leave town as soon as the &#8220;real&#8221; Toronto winter arrives. Uhu&#8230; Let&#8217;s see&#8230;</p>
<p>We have a great park close to home that Ipanema looooooves. In the summer, Sherwood Park is our favourite spot for hikes. They have a great off-leash trail that is challenging to both humans and dogs with stairs and creeks all the way. After two days of snow, going back to Sherwood Park seemed like the perfect idea for a sunny day.</p>
<p>Sure thing! The park turned out to be a winter wonderland. There were families everywhere enjoying the day sliding downhill right at the entrance and dogs were having a great time at the off leash areas. I collected some shots for your amusement during our walk, hope it proves that Toronto is a lot of fun in the winter.</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/jan2112_3.jpg"><img class="alignnone  wp-image-4096" title="jan2112_3" src="http://madameheringer.com/wp-content/uploads/2012/01/jan2112_3-1024x1024.jpg" alt="" width="524" height="524" /></a></p>
<p>Occupy the slopes!!!</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/Jan2112_4.jpg"><img class="alignnone  wp-image-4095" title="Jan2112_4" src="http://madameheringer.com/wp-content/uploads/2012/01/Jan2112_4-1024x1024.jpg" alt="" width="524" height="524" /></a></p>
<p>Dogs everywhere&#8230;</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/Jan2112_5.jpg"><img class="alignnone  wp-image-4094" title="Jan2112_5" src="http://madameheringer.com/wp-content/uploads/2012/01/Jan2112_5-1024x1024.jpg" alt="" width="524" height="524" /></a></p>
<p>Ipanema had a great time running after her toys and chasing us.</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/Jan2112_6.jpg"><img class="alignnone  wp-image-4093" title="Jan2112_6" src="http://madameheringer.com/wp-content/uploads/2012/01/Jan2112_6-1024x1024.jpg" alt="" width="524" height="524" /></a></p>
<p>More families enjoying the sunny day and fresh snow&#8230;</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/Jan2112_7.jpg"><img class="alignnone  wp-image-4092" title="Jan2112_7" src="http://madameheringer.com/wp-content/uploads/2012/01/Jan2112_7-1024x1024.jpg" alt="" width="524" height="524" /></a></p>
<p>&#8230; and that is what a very tired dog looks like!</p>
<p>Read more about Toronto Parks <a href="http://www.toronto.ca/parks/" target="_blank">here</a>.</p>
<p>&nbsp;<!--:--></p>
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		<title>Day #20: Why Would I Want to Be a Professor?</title>
		<link>http://madameheringer.com/day-20-why-would-i-want-to-be-a-professor/</link>
		<comments>http://madameheringer.com/day-20-why-would-i-want-to-be-a-professor/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 04:10:24 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[career development]]></category>
		<category><![CDATA[career management]]></category>
		<category><![CDATA[graduate studies]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[research]]></category>

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		<description><![CDATA[I got really close to putting in an application for a PhD program this year. I mostly gave up on embarking on a long journey for a Doctorate degree based on the lack of opportunities available to recent graduates and my]]></description>
			<content:encoded><![CDATA[<p><!--:en-->I got really close to putting in an application for a PhD program this year. I mostly gave up on embarking on a long journey for a Doctorate degree based on the lack of opportunities available to recent graduates and my curiosity of what&#8217;s to come in the industry. Unfortunately, I believe that a PhD would actually limit my career prospects now. After thinking about the barriers that immigrants and women need to overcome in the job market, I realized that adding the &#8220;over qualified&#8221; label to my resume would just make things more difficult for me. However, I do believe that the research skills that a student develops during a doctorate program would be of great use in the communications industry. However, that wasn&#8217;t the main reason to consider the PhD title in the first place.</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/jan2012.jpg"><img class="alignnone  wp-image-4078" title="jan2012" src="http://madameheringer.com/wp-content/uploads/2012/01/jan2012.jpg" alt="" width="551" height="551" /></a></p>
<p>As <a href="http://madameheringer.com/2012/01/02/day-2-about-my-digital-legacy/">I said before</a>, I have been thinking a lot about my legacy. So far, pursuing a Masters program has proved two things: I love creating and managing content, and I know a lot about what I love. Seven years working in three different industries has taught me a lot about audiences and the mechanics of the business. However, the most interesting part of not being a rookie anymore is that you actually have some something to share with the rookies <img src='http://madameheringer.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  And I love that! Undergrad students are the most interesting people in the world, it&#8217;s inspiring to see how eager and open they are to learn more about the industry and the trade. They are also bright. Gosh, they are bright! They always bring up new solutions with such passion. Industry veterans don&#8217;t need just career coaches to advance in their careers, they need to mentor undergrads and young professionals!</p>
<p>Like any person that has considered pursuing a PhD, developing research in the industry sounds like the best idea ever. It&#8217;s not easy, funding is scarce, but imagine a world where you can answer your question through a methodology that you developed yourself. Imagine being paid to write books and publish them. Doesn&#8217;t the life of a professor sound amazing?</p>
<p>Personally, I feel that the recent innovations in the industry and changes in the funding structure with incentives to new media development make going back to the job market very exciting. But, what would happen if I have decided to stay?</p>
<p>Read more:</p>
<p><a href="http://www.economist.com/node/17723223?fsrc=scn%2Ftw%2Fte%2Fmp%2Fthedisposableacademic" target="_blank">The Disposable Academic</a></p>
<p><a href="http://www.thespec.com/news/local/article/609860--10-myths-about-immigration" target="_blank">10 Myths About Immigration</a> (see question 7)<!--:--></p>
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		<title>Day #17: Luiza is Living in Canada (but only until the end of this week!)</title>
		<link>http://madameheringer.com/day-17-luiza-is-living-in-canada-but-only-until-the-end-of-this-week/</link>
		<comments>http://madameheringer.com/day-17-luiza-is-living-in-canada-but-only-until-the-end-of-this-week/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 02:08:01 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[SOCIAL MEDIA]]></category>
		<category><![CDATA[#BrazilianMemes]]></category>
		<category><![CDATA[#LuizaEstaNoCanada]]></category>
		<category><![CDATA[Brasil with S]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://madameheringer.com/?p=4012</guid>
		<description><![CDATA[One of the greatest things about living between two cultures is that you get to laugh in two languages every single day. However, jokes and memes in my mother tongue tend to have a special flavour, especially now that the]]></description>
			<content:encoded><![CDATA[<p><!--:en-->One of the greatest things about living between two cultures is that you get to laugh in two languages every single day. However, jokes and memes in my mother tongue tend to have a special flavour, especially now that the Brazilian youth is connected and  heavily using online platforms like their North American counterparts. I remember that my first computer, which in fact was the family computer, had very restricted access to the internet. We were still in the dial-up ages and the phone bill charges were not inexpensive. I was expected to connect to the internet with very specific goals and tasks in mind like checking my email, reading an article or researching something that my Mom asked about. &#8220;Fast Internet&#8221; arrived after I finished high school, only then I was able to spend hours chatting on ICQ, join Yahoo! groups and have my first Geocities page (dude, I feel old saying that!). So now, when I see the Brazilian Gen Zs creating all sorts of trending topics on Twitter, I get excited about being part of it even from far away.</p>
<p><object width="540" height="396"><param name="movie" value="http://www.youtube.com/v/BVxcWbh9HWE?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/BVxcWbh9HWE?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="540" height="396" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>What about Luiza?, you might ask. Well&#8230; Luiza Rabello is a 17 year old Brazilian exchange student living in Canada who became an online celebrity after her father Gerardo Rabello mentioned her during an informercial. According to Mr. Rabello he followed the original script produced by the real estate development team. The commercial for the development in the city of João Pessoa, in the Brazilian state of Paraíba looks like any other of its kind until Mr. Rabello mentions Luiza. The TV spot is 30 seconds long and  Mr. Rabello spends only three seconds disclosing that he &#8220;brought his whole family, except Luiza who is living in Canada,&#8221; to show his support to the local venture, but that was enough. The TV spot has received thousands of hits on YouTube and if you search for &#8220;Luiza Está no Canadá&#8221; you&#8217;ll find numerous articles and videos about this new Brazilian online celebrity. The <a href="https://twitter.com/#!/search/%23luizaestanocanada" target="_blank">#LuizaEstaNoCanada</a> hashtag reached over 1.7 million people in the last 24 hours.</p>
<p><a href="http://madameheringer.com/wp-content/uploads/2012/01/Jan1712.jpg"><img class="alignnone  wp-image-4021" title="Jan1712" src="http://madameheringer.com/wp-content/uploads/2012/01/Jan1712-1024x1024.jpg" alt="" width="538" height="538" /></a></p>
<p>If you want to get involved in this meme, the official hashtag is #LuizaEstaNoCanada. If you want to help Luiza and/or kill some time, Fuse and Imaginaria have also developed a game called <a href="http://luiza.fuze.cc/">&#8220;Luiza is Living in Canada &#8211; Glamour at the Ski Hill Edition&#8221;</a> that will do the trick. In the game, our heroine skies downhill trying to avoid rocks, pine trees, snow men and the Sasquatch. The real life Luiza was supposed to stay in Canada until the end of this month, but after over <a href="https://www.facebook.com/events/134789613304615/" target="_blank">9,000 people confirmed their presence at a fictitious party at the Castro Pinto International Airport</a>, her family decided to speed her return to Brazil for the end of this week.</p>
<p><em>Safe travels, Luiza! (And too bad we won&#8217;t be able to use one of the best lines provided by the Brazilian advertising industry after the end of this week&#8230;)</em><!--:--></p>
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		<title>Day #16: Blue Monday and The Good Food Box</title>
		<link>http://madameheringer.com/day-16-blue-monday-and-the-good-food-box/</link>
		<comments>http://madameheringer.com/day-16-blue-monday-and-the-good-food-box/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 04:45:05 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[blue monday]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://madameheringer.com/?p=3994</guid>
		<description><![CDATA[I almost forgot about it, but today is Blue Monday. It seems that most of us is dealing with unpaid Christmas bills, nasty weather and failed New Year&#8217;s resolutions on this third Monday of January, which makes it the unhappiest day]]></description>
			<content:encoded><![CDATA[<p><!--:en--><a href="http://madameheringer.com/wp-content/uploads/2012/01/jan1612.jpg"><img class="alignnone  wp-image-3995" title="jan1612" src="http://madameheringer.com/wp-content/uploads/2012/01/jan1612.jpg" alt="" width="551" height="551" /></a></p>
<p>I almost forgot about it, but today is <a href="http://en.wikipedia.org/wiki/Blue_Monday_(date)" target="_blank">Blue Monday</a>. It seems that most of us is dealing with unpaid Christmas bills, nasty weather and failed New Year&#8217;s resolutions on this third Monday of January, which makes it the unhappiest day of the year. Not for me though! The blog is going strong and actually helping me to get closer to be a better storyteller. This process is directly influencing the way that I see the world every single day and I am amazed by the great stories that I watched develop on a daily basis. In terms of New Year&#8217;s plans, the Blue Monday empowered me this year since I am keeping my commitment to blogging every day  and working out regularly in 2012.</p>
<p>In this very atypical Blue Monday, I also discovered an extra incentive to keeping a healthy lifestyle. Today, I picked up my first <a href="http://foodshare.net/goodfoodbox01.htm" target="_blank">Good Food box</a> at Ryerson and brought a bag full of fresh local produce home. The box is a <a href="http://foodshare.net/index.htm" target="_blank">FoodShare Toronto</a> initiative and its main goal is to promote awareness that fresh whole foods play a pivotal role in preventing diseases and keeping a healthy lifestyle. The project is also important in creating awareness about food distribution and empowering individuals and local communities. The best part is that the box is extremely affordable! For $13, I got a full bag of fresh fruits and veggies, a direct investment in health and local farmers. <img src='http://madameheringer.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<blockquote><p>Does your community have a similar program? Want do you do to make sure that you&#8217;re eating locally and healthy?</p></blockquote>
<p>&nbsp;<!--:--></p>
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		<title>Day #15: The Failure Club</title>
		<link>http://madameheringer.com/day-15-the-failure-club/</link>
		<comments>http://madameheringer.com/day-15-the-failure-club/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 04:06:48 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[Failure Club]]></category>
		<category><![CDATA[peer support]]></category>

		<guid isPermaLink="false">http://madameheringer.com/?p=3971</guid>
		<description><![CDATA[Since I started this crazy quest for one post a day for 366 days, I&#8217;ve been thinking about this Harvard Business Review blog post. In suggesting five resolutions for aspiring leaders, Coleman and George left me thinking about the importance]]></description>
			<content:encoded><![CDATA[<p><!--:en--><a href="http://madameheringer.com/wp-content/uploads/2012/01/jan1512.jpg"><img class="alignnone  wp-image-3972" title="jan1512" src="http://madameheringer.com/wp-content/uploads/2012/01/jan1512.jpg" alt="" width="551" height="551" /></a></p>
<p>Since I started this crazy quest for one post a day for 366 days, I&#8217;ve been thinking about this <a href="http://blogs.hbr.org/cs/2011/12/five_resolutions_for_aspiring.html" target="_blank">Harvard Business Review blog post</a>. In suggesting five resolutions for aspiring leaders, Coleman and George left me thinking about the importance of having a peer support group. Ex-pat or not, friends, family and colleagues play a very important role in our success. But, how can you have a support network if you&#8217;re new to a city? Well, the <a href="http://failureclub.org/" target="_blank">Failure Club</a> seems like a viable solution.</p>
<p>Founded in 2004 by a group of friends, the Failure Club is a place where people are free to commit to their most genuine dreams counting that the group will support each other throughout a year. In the Failure Club, people are encourage to fail and face their fears. Failing is seen as part of the process and members encourage each other to keep on pursuing their dreams. I know&#8230; it sounds a bit too self-help and cheesy to all of us, but if you think about it, you might realize that the Failure Club makes sense.</p>
<p>Supersize Me&#8217;s director <a href="http://www.imdb.com/name/nm1041597/" target="_blank">Morgan Spurlock</a> turned the concept into a <a href="http://screen.yahoo.com/lifestyle/failure-club/" target="_blank">Y!Screen show</a> this year. The web series tracks the life of a group of New Yorkers who are pursuing dreams from starting a clothing line to becoming a stand-up comedian. I am seriously considering starting a club here in Toronto. Watch the <a href="http://screen.yahoo.com/episode-1-welcome-to-failure-club-27284740.html" target="_blank">welcome video</a> to learn more about the group dynamics and send me an email through the <a href="http://madameheringer.com/contact-me/ ">contact form</a> if you&#8217;re interested in starting a local pod. Let&#8217;s make this year our year!<!--:--></p>
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		<title>Day #14: When Your New City Becomes Home&#8230;</title>
		<link>http://madameheringer.com/366blogproject-toronto-moving/</link>
		<comments>http://madameheringer.com/366blogproject-toronto-moving/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 03:16:45 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[EXPAT LIFE]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[What's New]]></category>

		<guid isPermaLink="false">http://madameheringer.com/?p=3953</guid>
		<description><![CDATA[Six months. Apparently, this is the time that it takes to start calling Toronto home. We already have our breakfast place, a favourite coffee shop, the neighbourhood feels cozy, and the TTC system and the PATH make completely sense to]]></description>
			<content:encoded><![CDATA[<p><!--:en--><a href="http://madameheringer.com/wp-content/uploads/2012/01/jan1412.jpg"><img class="alignnone  wp-image-3955" title="jan1412" src="http://madameheringer.com/wp-content/uploads/2012/01/jan1412-1024x1024.jpg" alt="" width="589" height="589" /></a></p>
<p>Six months. Apparently, this is the time that it takes to start calling Toronto home. We already have our breakfast place, a favourite coffee shop, the neighbourhood feels cozy, and the TTC system and the PATH make completely sense to us now. The days that we would plan our trip on Google maps before leaving home are long gone. I finally understand that the CN Tower is south of almost everything. It took us six months, but Toronto finally feels like home to us.</p>
<p>I still don&#8217;t consider myself a Torontonian who knows everything about her city. We still have so many places to visit here. <a href="http://www.casaloma.org/" target="_blank">Casa Loma</a> and the <a href="http://www.ago.net/" target="_blank">AGO</a> are a few of the places that we still need to explore. We haven&#8217;t been to <a href="http://www.niagarafallstourism.com/" target="_blank">Niagara Falls</a> nor have we visited <a href="http://www.ottawa.ca/" target="_blank">Ottawa</a>. And since we arrived here in July, we missed the <a href="http://www.pridetoronto.com/" target="_blank">Toronto Pride</a> and the <a href="http://www.woofstock.ca/" target="_blank">Summer WoofStock</a>. I am really looking forward to the next six months and the lively atmosphere that Spring and Summer will bring to my city. Stay tunned!</p>
<blockquote><p>Did I forget any important Toronto landmark or festival in this post? Please add your suggestion to the comments section.</p></blockquote>
<p><!--:--></p>
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		<title>Day #13: And the Winter has Arrived&#8230;</title>
		<link>http://madameheringer.com/day-13-and-the-winter-has-arrived/</link>
		<comments>http://madameheringer.com/day-13-and-the-winter-has-arrived/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 00:37:08 +0000</pubDate>
		<dc:creator>Veronica Heringer</dc:creator>
				<category><![CDATA[#366blogproject]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[EXPAT LIFE]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[a multicultural life]]></category>

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		<description><![CDATA[Our first winter in Toronto has been fairly atypical. Until now, we saw some snow sticking to the ground for two or three days after Christmas and that was it! My 600 fill parka has been more for fashion than]]></description>
			<content:encoded><![CDATA[<p><!--:en--><a href="http://madameheringer.com/wp-content/uploads/2012/01/Jan1312.2.jpg"><img class="alignnone  wp-image-3944" src="http://madameheringer.com/wp-content/uploads/2012/01/Jan1312.2.jpg" alt="Winter in Toronto" width="574" height="574" /></a></p>
<p>Our first winter in Toronto has been fairly atypical. Until now, we saw some snow sticking to the ground for two or three days after Christmas and that was it! My 600 fill parka has been more for fashion than for survival. However, on this Friday the 13th, it seems that winter came to stay here in Canada&#8217;s biggest city.</p>
<p>I am not going to say that winter is my favourite season, but after 5 years living in Canada, it has become part of my lifestyle. It&#8217;s super cold and I am not going to refuse a round-trip to Mexico if you decide to sponsor my winter escape. However, it doesn&#8217;t feel right to start the year without some cold, snow and scarves <img src='http://madameheringer.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>The <a href="http://www.blogto.com/city/2012/01/vintage_photographs_of_snow_in_toronto/" target="_blank">BlogTO published some vintage pictures of snow storms in Toronto</a> today. It&#8217;s interesting how snow always brings some quiet time and silence to our lives, it almost feels like the time has slowed down a bit to be re-born again in the spring&#8230;<!--:--></p>
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