Day #22: "Bring Back Being Erica Movement" and Cross-Platform Promotion on Canadian Television
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We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travelling through the Canadian TV series. We knew it, but we decided to ignore the fact. Now we are campaigning online for the return of a TV series that started courting its fans through social media. We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travelling through the Canadian TV series. We knew it, but we decided to ignore the fact. Now we are campaigning online for the return of a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travelling through the Canadian TV series. We knew it, but we decided to ignore the fact. Now we are campaigning online for the return of a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the Being Erica brand. From the first videolog on Youtube to the twitter accounts for Erica, Julianne and Dr. Tom, Being Erica was the first Canadian franchise to actually maintain a consistent online voice that gave life to the characters and engaged fans between episodes. No wonder we are using the internet to bring the TV series back
I still remember the first time that I heard about Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log, published on December 8th, 2008, had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica’s best friend at the time. The web exclusive series continued until January 2nd, 2009, three days before the show debuted on CBC. Leading to the first season, the Being Erica team also developed an exclusive blog that could be easily mistaken for a “real” person diary. I first became a Facebook fan of the show through the blog by clicking on the button in the header. The following season kept a similar approach with Erica’s videologs from RiverRock Publishing. The show’s cast and CBC’s news team also recorded testimonials to support the season two campaign, which you can watch here.
On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines. As I mentioned before, being a Being Erica fan means falling in love with Toronto. I have yet to see a show that complies with the real CMF spirit of promoting Canadian cities and lifestyle like Being Erica. In my opinion, the TV series was able to attract so many loyal fans because it brought the urban Toronto vibe to Canadian households. Erica was a strong character who was constantly overcoming her biggest fears close to us, rushing through Dundas Square on a rainy day and kissing Adam in the summer at Queen’s Quay. It’s sad to see a show led by a female character cancelled, it’s even more discouraging to see a strong Canadian female character silenced.
We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travelling through the Canadian TV series. We knew it, but we decided to ignore the fact. Now we are campaigning online for the return of a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the Being Erica brand. From the first videolog on Youtube to the twitter accounts for Erica, Julianne and Dr. Tom, Being Erica was the first Canadian franchise to actually maintain a consistent online voice that gave life to the characters and engaged fans between episodes. No wonder we are using the internet to bring the TV series back
I still remember the first time that I heard about Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log, published on December 8th, 2008, had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica’s best friend at the time. The web exclusive series continued until January 2nd, 2009, three days before the show debuted on CBC. Leading to the first season, the Being Erica team also developed an exclusive blog that could be easily mistaken for a “real” person diary. I first became a Facebook fan of the show through the blog by clicking on the button in the header. The following season kept a similar approach with Erica’s videologs from RiverRock Publishing. The show’s cast and CBC’s news team also recorded testimonials to support the season two campaign, which you can watch here.
On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines. As I mentioned before, being a Being Erica fan means falling in love with Toronto. I have yet to see a show that complies with the real CMF spirit of promoting Canadian cities and lifestyle like Being Erica. In my opinion, the TV series was able to attract so many loyal fans because it brought the urban Toronto vibe to Canadian households. Erica was a strong character who was constantly overcoming her biggest fears close to us, rushing through Dundas Square on a rainy day and kissing Adam in the summer at Queen’s Quay. It’s sad to see a show led by a female character cancelled, it’s even more discouraging to see a strong Canadian female character silenced.
We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom’s twitter accounts, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica’s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC. Leading to the first season, the ‘Being Erica’ team also developed an exclusive blog that could be easily mistaken by a “real” person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica’s videologs from RiverRock Publishing. The show’s cast and news team also recorded testimonials to support the season two campaign, which you can watch here.
On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines. As I mentioned before, being a ‘Being Erica’ fan means that you’ll fall in love with Toronto. It still to be produced a show that complies with the real CMF spirit of promoting Canadian cities and life like ‘Being Erica.’ In my opinion, the TV series was able to conquer so many loyal fans because it brought the life of Canadians to Canadians households. Erica was a strong character who was constantly overcoming her biggest fears close to us, rushing through Dundas Square in a rainy day and kissing Adam in the summer at Queen’s Quay. It’s sad to see a show lead by a female character cancelled, it’s even more discouraging to see a strong Canadian female character silenced.
We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom’s twitter accounts, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica’s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC. Leading to the first season, the ‘Being Erica’ team also developed an exclusive blog that could be easily mistaken by a “real” person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica’s videologs from RiverRock Publishing. The show’s cast and news team also recorded testimonials to support the season two campaign, which you can watch here.
On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines. As I mentioned before, being a ‘Being Erica’ fan means that you’ll fall in love with Toronto. It still to be produced a show that complies with the real CMF spirit of promoting Canadian cities and life like ‘Being Erica.’ In my opinion, the TV series was able to conquer so many loyal fans because it brought the life of Canadians to Canadians households. Erica was a strong character who was constantly overcoming her biggest fears close to us, rushing through Dundas Square in a rainy day and kissing Adam in the summer at Queen’s Quay.
We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom’s twitter accounts, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica’s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC. Leading to the first season, the ‘Being Erica’ team also developed an exclusive blog that could be easily mistaken by a “real” person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica’s videologs from RiverRock Publishing. The show’s cast and news team also recorded testimonials to support the season two campaign, which you can watch here.
On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines. As I mentioned before, being a ‘Being Erica’ fan means that you’ll fall in love with Toronto. It still to be produced a show that complies with the real CMF spirit of promoting Canadian cities and life like ‘Being Erica.’ In my opinion, the TV series was able to conquer so many loyal fans because it brought the life of Canadians to Canadians households. Erica was a strong character who was constantly overcoming her biggest fears close to us, rushing through Dundas Square in a rainy day and kissing Adam in the summer at Queen’s Quay.
We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom’s twitter accounts, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica’s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC. Leading to the first season, the ‘Being Erica’ team also developed an exclusive blog that could be easily mistaken by a “real” person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica’s videologs from RiverRock Publishing. The show’s cast and news team also recorded testimonials to support the season two campaign, which you can watch here.
On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines. As I mentioned before, being a ‘Being Erica’ fan means that you’ll fall in love with Toronto. It still to be produced a show that complies with the real CMF spirit of promoting Canadian cities and life. In my opinion, the TV series was able to conquer so many loyal fans because in addition to a great concept, it also brought the life of Canadians to Canadians households.
We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom’s twitter accounts, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica’s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC. Leading to the first season, the ‘Being Erica’ team also developed an exclusive blog that could be easily mistaken by a “real” person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica’s videologs from RiverRock Publishing. The show’s cast and news team also recorded testimonials to support the season two campaign, which you can watch here.
On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines.
We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom’s twitter accounts, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica’s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC. Leading to the first season, the ‘Being Erica’ team also developed an exclusive blog that could be easily mistaken by a “real” person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica’s videologs now from RiverRock Publishing. The show’s cast and news team also recorded testimonials to support the season two campaign and you can watch the videos here.
We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom’s twitter accounts, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica’s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC. Leading to the first season, the ‘Being Erica’ team also developed an exclusive blog that could be easily mistaken by a “real” person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica’s videologs now from RiverRock Publishing. The show’s cast and news team also recorded testimonials to support the season two campaign and you can watch the videos here.
We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom’s twitter accounts, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica’s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC. Leading to the first season, the ‘Being Erica’ team also developed an exclusive blog that could be easily mistaken by a “real” person diary. I first became a fan of the show through the blog, by checking out the Facebook button in the header. The following season kept a similar approach with Erica’s videologs now from RiverRock Publishing. The show’s cast and news team also recorded testimonials to support the season two campaign and you can watch the videos here.
We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom’s twitter accounts, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica’s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC.
We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom’s twitter accounts, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica’s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC.
We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom’s twitter accounts, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
I still remember the first time that I heard about a character called Erica Strange. There was a videolog flowing around and some buzz on twitter with links to YouTube videos. The series of weblog had actress Erin Karpluk as Erica Strange recording bits of the story from her cubicle at fictitious WTP Insurance company. The first log published on December 8th, 2008 had Erica celebrating the newly acquired webcam through a personal video intended to be watched by Ethan, Erica’s best friend at the time. The web exclusive series continues until January 2nd, 2009, three days before the show debuts on CBC. We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the Erica, Julianne and Dr. Tom’s twitter accounts, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
WTP Insurance Dec 8th, 2008 – Jan 2, 2009 (jan 5th, 2009 is the release) We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the@EricaStrange, @JulianneGiaco and @DrTomWexlar, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
WTP Insurance Dec 8th, 2008 – Jan 2, 2009 (jan 5th, 2009 is the release) We all knew that season four would be our last chance to revisit Erica’s regrets and do some time travel through the Canadian TV series. We knew it, but we decided to ignore the fact and now we are campaigning online for Erica’s return on Facebook and Twitter. The ‘Being Erica’ fans are now engaged in bringing back a TV series that started courting its fans through social media. If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the ‘Being Erica’ brand. From the first videolog on Youtube to the @EricaStrange, @JulianneGiaco and @DrTomWexlar, in my opinion, ‘Being Erica’ was the first Canadian franchise to actually maintain a consistent voice online that gave life to the characters and engaged fans between episodes. No wonder why we are using the internet to bring the TV series back
WTP Insurance Dec 8th, 2008 – Jan 2, 2009 (jan 5th, 2009 is the release) If you’re a fan of the series like me, you probably know that the CBC team did a wonderful job in building a loyal community around the Being Erica brand. From the first videolog on Youtube to the twitter accounts for Erica, Julianne and Dr. Tom, Being Erica was the first Canadian franchise to actually maintain a consistent online voice that gave life to the characters and engaged fans between episodes. No wonder we are using the internet to bring the TV series back Leading to the first season, the Being Erica team also developed an exclusive blog that could be easily mistaken for a “real” person diary. I first became a Facebook fan of the show through the blog by clicking on the button in the header. The following season kept a similar approach with Erica’s videologs from RiverRock Publishing. The show’s cast and CBC’s news team also recorded testimonials to support the season two campaign, which you can watch here.
On season three, entrepreneur Erica went on Twitter to tell her stories. Through the micro blogging platform, the fans got several clues into the episodes and had a chance to converse with the character. Twitter accounts were also created for Julianne and Dr. Tom, which allowed Erica to make her conversations with both characters public and RT their best lines. As I mentioned before, being a Being Erica fan means falling in love with Toronto. I have yet to see a show that complies with the real CMF spirit of promoting Canadian cities and lifestyle like Being Erica. In my opinion, the TV series was able to attract so many loyal fans because it brought the urban Toronto vibe to Canadian households. Erica was a strong character who was constantly overcoming her biggest fears close to us, rushing through Dundas Square on a rainy day and kissing Adam in the summer at Queen’s Quay. It’s sad to see a show led by a female character cancelled, it’s even more discouraging to see a strong Canadian female character silenced.
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