Day #31: Terry O'Reilly at RTA School of Media

Canadian advertising legend Terry O’Reilly came to RTA tonight to talk about his passion and work in the industry. As a big fan of his radio show, Age of Persuasion, I confess that the event has been on my calendar since the beginning of the month and I was counting the minutes to see Terry talking about his new CBC radio show Under the Influence. The wait paid off, and the two-hour talk followed by a panel discussion with RTA students Lama Balagh and Erica Shaw, Dr. Charles Davis and John Girardo really inspired me to not only think creatively but also strategically.

I live tweeted the whole session and you can check out the discussion here.

Terry didn’t agree with me when I commented on the lack of diversity inside ad agencies and in the creative produced in Canada. However, I’d love to see him saying yes to this question:

What do you think? Will Terry accept it?

To be continued… (I’m hoping!)

About Veronica Heringer

An award-winning digital strategist experienced in creating integrated campaigns for local and international brands and non-profit organizations, Veronica Heringer currently serves as Transmedia Strategist for Smokebomb Entertainment. She holds a Bachelor of Arts from Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio), and recently completed a Masters of Arts in Media Production at Ryerson University. Her Ryerson project, My Name is Jessica Klein, explores the connection between content, new technologies and audiences through the use of social media and won the 2012 Innovative Storyteller $20,000 Mentorship Initiative Award from marblemedia, a Toronto-based transmedia producer, and Corus Entertainment.

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