Posted on 31 January 2012. Tags: #366blogproject, Advertising, Age of Persuasion, Canada, CBC, RTA School of Media, Ryerson University, Terry O'Reilly, Under The Influence
Canadian advertising legend Terry O’Reilly came to RTA tonight to talk about his passion and work in the industry. As a big fan of his radio show, Age of Persuasion, I confess that the event has been on my calendar since the beginning of the month and I was counting the minutes to see Terry talking [...]
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Posted in #366blogproject, Canada, Career, Toronto
Posted on 04 March 2011. Tags: Advertising, Brasil with S, cervejaria, polêmica, publicidade
Sim, @SandyLeah é a nova garota propaganda da Devassa e assim como um monte de gente, acredito que a Schincariol mirou uma coisa e acertou outra completamente diferente. A estratégia de gerar polêmica e vender produto como conseqüência é uma prática antiga em publicidade, especialmente no Brasil, onde somos mestres em transformar tragédia em samba-enredo. [...]
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Posted in Português, Publicidade, Marketing, Etc..., What's New
Posted on 13 July 2010. Tags: a multicultural life, Advertising, Brasil with S, Brazil, Embratur, Luiz Inácio Lula da Silva, Lula, marketing, Public Relations, World Cup 2014
Photo Credit: Reinaldo Marques/Terra During his last week in South Africa, Brazil’s President Luiz Inácio Lula da Silva attended numerous events promoting my home country. Lula is a great character and one of the most charismatic personalities that Brazil will ever have in the presidential seat at Palácio do Planalto. However, Lula is also known [...]
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Posted in What's New, World Cup 2014
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