Tag Archive | "Advertising"

Day #31: Terry O’Reilly at RTA School of Media

Canadian advertising legend Terry O’Reilly came to RTA tonight to talk about his passion and work in the industry. As a big fan of his radio show, Age of Persuasion, I confess that the event has been on my calendar since the beginning of the month and I was counting the minutes to see Terry talking [...]

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Posted in #366blogproject, Canada, Career, TorontoComments (0)

[Fridays in Portuguese] Devassa+#SandyFacts=#Fail?

[Fridays in Portuguese] Devassa+#SandyFacts=#Fail?

Sim, @SandyLeah é a nova garota propaganda da Devassa e assim como um monte de gente, acredito que a Schincariol mirou uma coisa e acertou outra completamente diferente. A estratégia de gerar polêmica e vender produto como conseqüência é uma prática antiga em publicidade, especialmente no Brasil, onde somos mestres em transformar tragédia em samba-enredo. [...]

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Posted in Português, Publicidade, Marketing, Etc..., What's NewComments (3)

Can Your Spokesperson Ruin a Marketing Campaign?

Photo Credit: Reinaldo Marques/Terra During his last week in South Africa, Brazil’s President Luiz Inácio Lula da Silva attended numerous events promoting my home country. Lula is a great character and one of the most charismatic personalities that Brazil will ever have in the presidential seat at Palácio do Planalto. However, Lula is also known [...]

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Posted in What's New, World Cup 2014Comments (0)


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About the Author

Veronica Heringer is a multimedia professional experienced in developing marketing strategies for TV, radio, print and online platforms. Originally from Rio de Janeiro, Brazil, she has been living in Canada since 2006. Veronica is a declared Social Media junkie and the master mind behind MadameHeringer.com. She is currently pursuing a Masters degree in Media Production at Ryerson University and developing research in digital marketing and audience engagement.
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