Day #31: Terry O'Reilly at RTA School of Media

Canadian advertising legend Terry O’Reilly came to RTA tonight to talk about his passion and work in the industry. As a big fan of his radio show, Age of Persuasion, I confess that the event has been on my calendar since

[Fridays in Portuguese] Devassa+#SandyFacts=#Fail?

Sim, @SandyLeah é a nova garota propaganda da Devassa e assim como um monte de gente, acredito que a Schincariol mirou uma coisa e acertou outra completamente diferente. A estratégia de gerar polêmica e vender produto como conseqüência é uma

Can Your Spokesperson Ruin a Marketing Campaign?

Photo Credit: Reinaldo Marques/Terra During his last week in South Africa, Brazil’s President Luiz Inácio Lula da Silva attended numerous events promoting my home country. Lula is a great character and one of the most charismatic personalities that Brazil will