Day #29: Interactive Pre-Show with TimePlay

Cineplex is currently experimenting with Toronto-based interactive mobile app TimePlay during its pre-show. Today was the first time that I had the chance to play with it. The app seems to be a great tool to make Cineplex’s pre-show more

Day #10: Just Listen…

(clique aqui para ler em português) I consider myself a very optimistic person. I know I have my days of grumpiness, but even then I believe that it will get better. The only exception is when I am asking for

Can Your Spokesperson Ruin a Marketing Campaign?

Photo Credit: Reinaldo Marques/Terra During his last week in South Africa, Brazil’s President Luiz Inácio Lula da Silva attended numerous events promoting my home country. Lula is a great character and one of the most charismatic personalities that Brazil will

April 2010: Internet Findings

My online reading was very social media intense last month, so are the blogs and articles that I’ve been referring to. The social media bug definitely bit me in April! Here is my list of favourite websites and articles that