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Photo Credit: David Elfanbaum on Flickr

Since Virgin Atlantic Airlines started to give flights away to online influencers, my perception is that people on Twitter have become obsessed with their Klout scores. I do understand that we all want to be influential in our social circles and have our key messages noticed by our audience. Last week, when I believed that my Klout was 7, I had a very defensive reaction to being rated by the website. However, after a long conversation with a friend about the pros and cons of Klout, I decided to pay the website a second visit and sign up for the service.

I believe that having a website telling you how influential you are can be great for your ego, but shouldn’t you know it already? Why are we (social networks users, marketers, companies) giving so much power to an algorithm? I know it’s based on the same old google search science, but should we really trust a tool that allow a social media campaign based on very old school concepts achieve one of the highest Klout rates with an imaginary man?

Please, don’t get me wrong. As a marketer I love the fact that we have another free tool to measure our online campaigns. I do believe that klout.com is allowing us to easily identify the key community influencers and sort out the spammers from the real people. However, I can’t get over the fact that the people who really influence my opinions have low Klout scores or that some celebrities have high scores when they don’t actually engage with their audiences. It seems that all that we’ve been studying and exploring on Twitter, Facebook, etc is a lie, since we all embrace another measurement tool to please clients who require numbers to justify our pay checks.

Call me crazy, but all this Klout hysteria brought me back to the old competition between marketing and sales departments. Yes, at the end of the day we all want our client/company/non-profit to succeed, but what do we actually want to create? Short-term sales or brand awareness?

Social Media: Does Your Klout Really Matter? is a post from: Madame Heringer.com

The Brazilian Film Festival of Vancouver has been visiting our city for the same number of years that I have been living here. As a Brazilian expat, I am always happy to welcome The Inffinito Group’s film festival and watch my beloved Vancouver get better acquainted with my culture.

In the last few years, the Brazilian Film Festival of Vancouver has allowed me to meet other amazing Brazilians who are also learning to call Vancouver their home, Canadians who speak perfect Portuguese, and people from all around the world who love Cinema . With a workforce of over 50 volunteers, the Brazilian Film Festival of Vancouver brings four full days of Brazilian cinema packaged in a very interesting selection of Brazilian short and long length films, and special events.

The 3rd Brazilian Film Festival of Vancouver will take place at Vancity Theatre from July 15th to 18th. Ten full-length films will be screened, including four documentaries, one comedy and five dramas. The festival has also scheduled  a FREE panel discussion on Saturday, July 17th called BRAZIL XXI – A Cinema Without Borders with film critic Wilson Cunha and one of the festival curators Bianca de Felippes.

[ONLINE CONTEST] Blue Eyes – Olhos Azuis

The Inffinito Group has kindly offered MadameHeringer.com a pair of tickets for the July 18th screening of José Joffily’s drama Blue Eyes.

To enter, leave a comment on this blog post or tweet:

I entered to win a pair of tickets for the Brazilian Film Festival of #Vancouver @madameheringer http://wp.me/pHmOV-BL

The winner will be announced on Friday, July 16th at 3:00 pm. Good Luck!

Monica Hamburg is the lucky winner! Thanks for the comments, everybody.

3rd Brazilian Film Festival of Vancouver is a post from: Madame Heringer.com

Happy Birthday, Canada!

After being fully blessed by our Queen Elizabeth and having acknowledged our most important and recent victory, the Olympic Gold Medal for hockey, I felt extremely motivated to finish editing my interview with Nick Noorani. I know… it’s a gift from a late guest, but I made sure that I kept the most important clips from my conversation with Nick. It’s also a double gift; since most of Nick’s Canadian milestones were conquered on past Canada Days.

Enjoy!

The Canadian Project – Day 26: Happy Canada Day and Nick Noorani Interview is a post from: Madame Heringer.com

Photo Credit: PressReleaseFinder on Flickr

I have been postponing a re-branding/re-focusing of MadameHeringer.com for a while now and before I really transform it into the journal of a marketer, I am asking for your help. MadameHeringer.com has been through a lot of changes in the past year. We finally bought a customized domain, added new contributors and implemented a WordPress theme, but now I am curious to know how these changes have been working for you, my valued readers!

The direct link for the online survey is http://www.surveymonkey.com/s/RZ7J2ZJ. You can also click on the pop up to be redirected to Survey Monkey. I tried to make it as comprehensive as a survey with only ten questions can be. Please, be honest!

As an incentive, I am giving away a movie night for 2 to one lucky survey respondent. Just enter your email in the last question for a chance to win!

Thank you in advance for your help. It’s always a pleasure to do business with you!

Online Survey: Is It Time for an Extreme Makeover? is a post from: Madame Heringer.com

This is the first post of a series of bilingual lists. Every month, I will share a list of blogs or posts that somehow or for some reason changed the way that I see the world, made me fall in love for a cause or simply inspired me! Comments and suggestions are more than welcome. Enjoy!

Este é o primeiro post de uma série de posts escritos em português e em inglês. Todo mês, quero registrar num post especial a lista dos blogs que entraram para o meu blogroll porque de alguma forma mudaram a minha forma de ver o mundo ou me inspiraram. Comentários e sugestões são sempre bem-vindos. Aproveite!

O Caderno de Saramago (in Portuguese/em português)

The nobel-prize winner Jose Saramago, a true believer of Karl Marx’s philosophy, has one of the best blogs written in Portuguese that you can currently find online. Unfortunately, well-written Portuguse usually doesn’t translate to outstanding English after a Babelfish query. However, the blog is worth the click if you find someone willing to translate Saramago transcripts to English or if you want to practice some Portuguese.

Numa das minhas muitas idas à livraria próxima ao meu hotel em Lisboa, descobri que o convicto marxista José Saramago tem um blog. Um blog maravilhoso que já até virou livro!

Oferecendo o melhor que uma obra literária em construção pode proporcionar ao leitor, O Caderno de Saramago é um deleite para qualquer fã de O Diário da Cegueira. Eu ainda estou revendo todos os posts. O blog já virou um vício diário!

Hummingbird604.com: Speed vs accuracy – What should be the journalistic norm? (in English/em inglês)

Raul Pacheco (aka Hummingbird604) is one of my favourite bloggers in Vancouver. This month, I was happy to read his opinion about Mathew Ingram’s Citizen journalism: I’ll take it, flaws and all post, especially because his reaction is extremely aligned with Annabel McGoldrick’s study about the psychological effects of peace journalim and war journalism. Raul’s reaction to Mathew’s statement is exactly how audiences usually feel when confronted with scenes of horror that are disconnected from a cultural, political or situational background which journalists are expected to offer to their audiences. Congrats for your post, Raul!

Raul Pacheco é um dos meus bloggers favoritos em Vancouver e este mês ele “matou a pau” com o post Speed vs accuracy – What should be the journalistic norm?. No texto, Raul questina o uso das redes sociais na narrativa jornalística. A ênfase é na velocidade do meio e o comprometimento da apuração dos fatos. Os pontos levantados por Raul, lembraram-me de um artigo de Annabel McGoldrick sobre os efeitos psicológicos do jornalismo de paz de de guerra. Eu concordo tanto com o post do Raul quanto o estudo de Annabel, e acredito que meus coleguinhas de profissão deveriam sempre mostrar os dois lados envolvidos ao invés de optar pela obordagem sensacionalista.

7 Ways to Get More Out of Linkedin (in Enlgish/em inglês)

Everybody knows that Mashable is the best social media guide that can be found online, but I am not sure if all the job hunters are aware of this Sharlyn Lauby’s ultimate Linkedin post.

Mashable é o meu guia de redes sociais na internet. Se o site ainda não faz parte dos seus favoritos, faça o favor de adicioná-lo! O post 7 Ways to Get More Out of Linkedin é o guia perfeito pra quem está usando a ferramenta para procurar emprego na America do Norte.

Starving College Girl: Kirk LaPointe at Kwantlen Polytechnic University (in English/em inglês)

Lesley Chang’s Starving College Girl blog is a great inspiration to current journalism and public realations students. I hope that Lesley keeps this idea rolling even after she graduates from college. In this post, she shares her findings from Kirk LaPointe’s talk at Kwantlen Polytechnic University. It’s interesting to see that a communications veteran is shortening the life time of young journalists and recognazing the impact that social media will have in the profession.

O blog de Lesley Chang é um ótimo relato para jornalistas internacionais que sonham com uma carreira no exterior. No post desta lista, Lesley relata a apresentação de Kirk Lapointe, diretor do Vancouver Sun, na Kwantlen Polytechnic University. Por aqui, a vida útil do jornalista está sendo reduzida e as redes sociais de comunicação estão ganhando o respeito dos vetereanos.

WordPress.org: Codex

Yes… I completely changed Madame Heringer’s Lil’ World’s layout in November. It was painful and I put a lot of work into it! However, I couldn’t have done it without WordPress’ support and its tutorials. I am planning to write a long post about buying a domain and choosing a host service processes, but if you are desperate trying to make your theme or website work, Codex is the solution that you are looking for!

No último mês, eu mexi completamente na interface do site. Foram-se muitas horas lendo tutoriais e muitas noites mal dormidas para chegar ao layout que você vê no Madame Heringer’s Lil’ World. Fiz tudo sozinha, mas nunca teria conseguido comprar o meu domínio e configurar o meu serviço de hospedagem sem a ajuda dos tutoriais do Codex!

And you? What are the blogs or posts that blew your mind in November? Please, share!

E você? Quais foram os blogs ou textos que mudaram a sua vida em novembro? Deixe a sua sugestão nos comentários!

Blogsphere: November’s Findings
Achados da Blogosfera: Novembro is a post from: Madame Heringer.com

Tapa na Pantera
O Retorno da Pantera
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Pra quem ficou intrigado com a capacidade musical de Paris Hilton, segue abaixo o link para que cada um tire as suas próprias conclusões:  http://www.youtube.com/parishilton

A PANTERA is a post from: Madame Heringer.com