Tag Archive | "World Cup 2014"

Can Your Spokesperson Ruin a Marketing Campaign?

Posted on 13 July 2010. Tags: , , , , , , , , ,

Photo Credit: Reinaldo Marques/Terra During his last week in South Africa, Brazil’s President Luiz Inácio Lula da Silva attended numerous events promoting my home country. Lula is a great character and one of the most charismatic personalities that Brazil will ever have in the presidential seat at Palácio do Planalto. However, Lula is also known [...]

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About the Author

Veronica Heringer is a multimedia professional experienced in developing marketing strategies for TV, radio, print and online platforms. Originally from Rio de Janeiro, Brazil, she has been living in Canada since 2006. Veronica is a declared Social Media junkie and the master mind behind MadameHeringer.com. She is currently pursuing a Masters degree in Media Production at Ryerson University and developing research in digital marketing and audience engagement.
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